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Business Intelligence 101
History of Business Intelligence
Business intelligence was first referred to in Sun TzuÂ's Â"Art of War.Â" Tzu claimed that in order to win a war you had to have complete knowledge and understand of your strengths and weaknesses as well as those of your enemy. This is the core idea behind modern business intelligence. A company must know itself better than anyone else, and know its customers and competitors better than anyone else. It is ironic how much business and warfare are alike. In BI, one must sift through heaps of data (both external and internal) for management to then device strategies for marketing and where to take the business.
Key Performance Indicators
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