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Using Business Intelligence to Improve Your Sales Process
Business intelligence or Â"BIÂ" as it is often referred to, is a current hot topic in the business world. Much of the discussion that has taken place around business intelligence has focused more on the technical aspects of BI such as analysis and interpretation of data. Scores of technology companies have jumped on the bandwagon promoting their cutting edge products for data extraction, analysis and compilation of BI. There is no shortage of new technology product announcements promising to be an answer to all your business intelligence needs. So what is BI and how can it provide competitive advantage in selling your products or services?
Lets take these questions one at a time. In essence, B...
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